How many people attend Carolina Holiday Light Spectacular?

Carolina Holiday Light Spectacular has welcomed more than 200,000 guests across seasons at Ballantyne's Backyard in Charlotte, NC. The show runs approximately 27 magical nights each holiday season, November through December.

What is the title sponsorship opportunity at Holiday Light Spectacular?

Title sponsorship at Carolina Holiday Light Spectacular places your brand at the center of Charlotte's premier holiday experience. Title sponsors receive prominent name placement throughout the show, marketing integrations, on-site activations, and exclusive visibility across the attraction's communications. Contact team@ncholidaylights.com to learn more.

✦ Carolina Holiday Light Spectacular 2026

Put Your Business
in the Middle of the Magic.

Q: How do I become a vendor at Carolina Holiday Light Spectacular?

Vendor spaces at Carolina Holiday Light Spectacular in Charlotte, NC are limited and selected each season. To apply, email team@ncholidaylights.com with information about your business. We're especially interested in vendors whose products, food, services, and experiences add something special to the evening for our guests.

Q: How do I become a sponsor of Carolina Holiday Light Spectacular?

To explore sponsorship opportunities at Carolina Holiday Light Spectacular, email team@ncholidaylights.com. Sponsorship opportunities may include brand visibility throughout the attraction, sponsored experiences, digital exposure, on-site activations, title sponsorship, community partnerships, and custom integrations.

Carolina Holiday Light Spectacular is Charlotte's favorite Christmas light show, drawing 200,000+ guests across 27 magical nights at Ballantyne's Backyard in Charlotte, NC.

200,000+ guests. 27 magical nights. One of Charlotte's most immersive holiday experiences. Limited vendor and sponsor opportunities available for the 2026 season.

Become a Vendor ↓ Become a Sponsor ↓

✦ Holiday Shoppes

Become a
Vendor

Every holiday season, families come to Carolina Holiday Light Spectacular ready to slow down, explore, celebrate, and make a night of it.

Your business could be part of that experience.

Carolina Holiday Light Spectacular offers select vendors an opportunity to connect face-to-face with guests inside one of Charlotte's most immersive holiday attractions.

This isn't a quick walk past a booth at a street festival. Guests spend their evening exploring a half-mile walking trail — that means time to discover, browse, taste, shop, and remember the businesses that helped make their night special.

✦ Why Join Us

The Opportunity

200K+ Guests Served

27 Nights Per Season

½ Mile Walking Trail

2022 Est. in Charlotte

Our Ballantyne location places vendors in one of the Charlotte area's most desirable communities while attracting families and holiday visitors from across the Carolinas — the show is listed on Charlotte's Got A Lot.

For the right businesses, it's an opportunity to do more than make a sale. Become part of someone's Christmas tradition.

We're especially interested in vendors whose products, food, services, and experiences add something special to the evening.

Time to discover. Guests explore at their own pace

Time to browse. No rushing past your booth

Time to taste. Food and beverage welcome

Time to shop. Guests arrive ready to celebrate

Interested in joining us this season?

Vendor spaces are limited. Tell us about your business and let's see if you're a fit for the Spectacular.

Apply to Be a Vendor →

What Sponsorship
Can Look Like

Depending on the partnership, opportunities may include brand visibility throughout the attraction, sponsored experiences, digital exposure, on-site activations, community partnerships, and other custom integrations.

We're particularly interested in finding partners who don't simply want their logo displayed. We want partners who want to help us make the experience even better.

Most Prominent ✦ Title Sponsorship

Your Name Becomes Part of the Show

Title sponsorship places your brand at the very center of Carolina Holiday Light Spectacular. Your name appears throughout the attraction, across all marketing, on signage throughout the trail, and in communications to our entire audience. For a brand that wants to be synonymous with Charlotte's Christmas season — this is it.

✦ Sponsored Experience

Create a Magical Photo Moment

Imagine your company helping create an interactive experience. Sponsoring a snow globe. Bringing an unexpected moment to life that a child remembers long after Christmas is over.

✦ Entertainment Sponsorship

Put Your Name Behind the Magic

Sponsor a night of live entertainment. Support the ballerinas, the musicians, or a special community night. Your brand connected to the moments that move people.

✦ Community Night

Support a Charlotte Community

Sponsor a special community or nonprofit night. Your brand associated with giving back — during the season when it matters most.

✦ Digital & On-Site

Visibility Throughout the Season

Brand visibility on-site, in social media, in email communications, and across digital channels reaching Charlotte families planning their holiday season.

Whether you're a Charlotte business looking to reach local families, a regional brand seeking meaningful visibility, or an organization that believes in creating experiences that bring communities together — we'd love to explore what's possible.

Tell us about your organization, your goals, and what you'd like to accomplish. We'll take it from there.

✦ Common Questions

Vendor & Sponsor FAQs

How do I apply to be a vendor? +

Email team@ncholidaylights.com with information about your business — what you sell, your experience at events, and why you'd be a great fit for the Holiday Light Spectacular. Vendor spaces are limited and selected each season.

What types of vendors are you looking for? +

We're especially interested in vendors whose products, food, services, and experiences add something special to the evening for our guests. Holiday gifts, artisan products, specialty foods, and seasonal offerings tend to be the best fit. If you're not sure, email us and we'll let you know.

How many people will see my vendor booth? +

Carolina Holiday Light Spectacular has welcomed more than 200,000 guests across seasons. The show runs approximately 27 magical nights each season at Ballantyne's Backyard in Charlotte, NC — one of the Charlotte area's most desirable locations.

What sponsorship packages are available? +

We build sponsorships around what makes sense for your goals and budget. Options range from on-site visibility and signage to full title sponsorship, sponsored experiences, entertainment nights, community events, and digital integrations. Email team@ncholidaylights.com to start the conversation.

What is title sponsorship at Holiday Light Spectacular? +

Title sponsorship places your brand at the center of Carolina Holiday Light Spectacular — with your name throughout the attraction, across all season marketing, on trail signage, and in communications to our full audience. It's the most prominent way to be associated with Charlotte's holiday season. Contact us to learn more.

Limited Time Offer

Your 10% Off Expires In

0:30

Still Thinking?
Here's 10% Off.

Drop your email and we'll send your discount code instantly. Use it at checkout — good for any ticket, any night.

No thanks, I'll pay full price.

Put Your Businessin the Middle of the Magic.

Become aVendor

The Opportunity

Interested in joining us this season?

Don't Just AdvertiseThis Christmas.Be Part of the Experience.

What SponsorshipCan Look Like